Why Nanos Is Based In Switzerland | Choosing The Right Country For Your Startup

Have you ever wondered why a company is based in a certain country? There are many questions you have to answer when starting your startup. Where the company should be located, is one of those questions.
It seems like an easy question to answer, but in reality, many factors influence this decision. As Nanos is an online service, we could be based anywhere in the world.

Our main considerations when choosing a location were:
– Access to research and tech talent in general
– Life Quality
– Tax Situation

We thought about many different countries, but ultimately, we decided to settle down in Switzerland. In this video, I explain why we made this decision.

0:45 Our considerations when choosing a location
1:22 The reason why we chose Switzerland
1:30 Why we didn’t relocate with the pandemic


Here are other topics to be explored:
✔ Let’s Talk About Failures 

✔ Urgently Want To Succeed? 

✔ How To Set Salaries As A CEO

✔ The Future Of Work